01
Strategy & Audience Development
Build the right foundation for your book launch and leadership brand.
Onboarding: goals, creative direction, assets, credentials, and historical performance audit Book awareness, pre-order, launch, and ongoing audience strategy Aligned network, brand, and influencer partnerships, including MG100 where relevant Coordination with your PR firm and publishing team Clear campaign goals and a 360-degree KPI framework
02
Social Media & Content
Turn your expertise into a consistent, recognizable digital presence.
Editorial calendar with 2–3 LinkedIn posts weekly; first post targeted within 14 working days of signing and receipt of required assets LinkedIn, Facebook, Instagram, and YouTube strategy and channel housekeeping; X and TikTok where appropriate Creative concepts, branding, logos, banners, and quote graphics Platform engagement support and aligned audience development Packaging book ideas, existing content, press coverage, and video into a reusable content library
03
LinkedIn & Outbound
Create meaningful connections around your books, courses, and ideas.
LinkedIn outreach to relevant first connections for book information, pre-orders, courses, and speaking opportunities Targeted second-connection outreach to build professional relationships and following DM campaign, response, and outreach tracking with LinkedLytics Lead reporting and CSV delivery of available names, profiles, business details, and contact information Outreach and contact-data collection scoped to applicable permissions and platform requirements
04
Video Production & Distribution
Create video that looks professional, sounds clear, and connects.
Repurpose existing footage into at least 30 social videos over the first 90 days when included in your agreed scope New production: content planning, scripting, talent coordination, media training, and rehearsal as needed One studio or location shoot day in NY, LA, or an agreed location Three-camera crew, lighting, sound, studio, hair and makeup, and catering as scoped Still photography, raw images, and retouched selects Post-production of 30 new short-form cutdowns with graphics and packaging LinkedIn and YouTube publishing, SEO support, and cross-platform distribution New production shoots are separately budgeted from the monthly retainer
05
Newsletters & Substack
Turn occasional attention into an ongoing relationship with readers.
Content packaging for blogs and articles with clear calls to action for pre-orders, books, courses, and speaking Weekly email newsletter through Substack or an agreed platform, plus LinkedIn newsletters Targeted subscriber and mailing-list development Audience and connection-data review using permitted sources Platform-specific newsletter design, publishing, and funnel strategy Subscriber growth and performance reporting
06
Podcast Production
Build a repeatable format for your voice and conversations.
Podcast strategy, format, and production planning Studio setup and three months of launch production Ongoing production coordination and content repurposing Setup package billed separately; ongoing support can move into the monthly retainer after three months Final production scope and schedule defined in your proposal
07
Websites & Book Landing Pages
Give your audience a clear destination—and a clear next step.
Book landing page: responsive hero, book cover, description, author bio, endorsements, purchase links, and clear calls to action Embedded book trailer or video, social sharing, and email signup integrations such as Mailchimp or ConvertKit Personal website: new build or redesign with up to five core pages—Home, About, Work, Blog, and Contact Optional portfolio, media section, blog, and contact form Mobile optimization, loading performance, SEO titles and descriptions, and analytics such as GA4 or Plausible Optional hosting and domain-connection support Website projects are scoped separately
08
Paid Media & Campaign Optimization
Extend the reach of your strongest ideas with targeted distribution.
Channel strategy, setup, targeting, and post-campaign analysis LinkedIn advertising, with Meta, Google, and Amazon selected according to campaign fit Boosted posts, dark posts, and targeted content distribution Focus spend on the platforms and creative delivering the strongest performance Media spend is separately agreed; an illustrative starting budget is $2,500 over the first 90 days Performance targets are campaign-specific, not guaranteed rankings or sales
Monthly retainers
Six-month minimum, with an option to renew. All tiers are customized to your goals; production projects and advertising budgets are separate.
Production & project add-ons
Video production — $25,000 for the outlined shoot and 30 new social videos, billed separately before the shoot.
Podcast launch — $15,000 setup package, including studio setup and the first three months of production. Ongoing support can be included in your retainer after that period.
Paid media — illustrative $2,500 budget over 90 days; allocation, management fees, and ad spend are confirmed in your proposal.
Book landing pages & personal websites — quoted separately according to scope, integrations, and hosting needs.
01 / Discover
Goals, assets & opportunity
We review your brand, audience, existing content, platform access, and performance to establish a clear starting point.
02 / Create
Your ideas, in every format
We develop the editorial plan and creative assets, coordinating production, newsletters, outreach, and launch activity.
03 / Grow
Distribute, measure & refine
We publish, activate aligned networks, track performance, and optimize the campaign around your priorities.
Success is more than a follower count.
We measure book rankings, pre-orders, launch-week and ongoing sales; press coverage, mentions, impressions, and buzz; LinkedIn follower growth; social impressions and engagement; newsletter subscribers and database growth; and website visits. Category and overall Amazon ranking targets are agreed for each campaign and reviewed against the starting position. Forecasts are planning estimates—not promises of bestseller status, ranking gains, or sales.
Monthly retainers carry a six-month minimum, with an option to renew. Scope, posting schedules, content quantities, platform access, deliverables, and reporting are confirmed in your proposal. New video production, podcast setup, website builds, travel, and ad spend are separately scoped and are not automatically included in the monthly tier price.
