From respected leadership expert to global digital powerhouse When Hastings Digital Studios began working with Marshall Goldsmith 15 years ago, he was already an accomplished author, executive coach, and speaker, but his LinkedIn audience numbered approximately 12,000 followers. We saw an opportunity to transform his established reputation into an influential global digital brand. Through long-term social media management, audience development, content strategy, LinkedIn growth, video distribution, and newsletter marketing, Hastings helped build Marshall’s digital presence into one of the most recognizable personal brands in executive leadership. Today, Marshall has grown from 12,000 to 1.5 million LinkedIn followers—a 125-fold increase—and reaches an additional 200,000 newsletter subscribers across platforms. Our partnership has supported his books, speaking engagements, thought leadership, and broader leadership initiatives, helping Marshall reach audiences far beyond the traditional executive coaching world. The result: A sustained, 15-year digital transformation that demonstrates the power of consistent strategy, compelling content, and long-term audience development.

Bringing the American Dream to millions of screens Amerigo explores one of the most important questions in American life: What does the American Dream mean today? Hastings Digital Studios was brought in to build a digital audience around the documentary, transforming its central themes into compelling, shareable content across YouTube, Instagram, TikTok, and other digital channels. Our strategy combined original street-style interviews, short-form video, social media management, audience development, and targeted content distribution. Rather than relying exclusively on traditional film promotion, we created a continuous conversation around the film’s ideas—inviting people to share their own perspectives on the American Dream. The results — the campaign’s first 90 days: YouTube: 1.2 million views and 8,400 watch hours. TikTok: 979,700 views, 9,300 likes, and 252 shares. Instagram: 240,708 views, 15,099 interactions, and 12,282 profile visits. Audience discovery: Nearly 89% of Instagram views came from non-followers. The campaign generated more than 2.4 million combined video views across the three platforms, expanding awareness of Amerigo and supporting its broader documentary distribution and PBS presence. The result: A digital-first film campaign that turned a documentary into an ongoing national conversation, reaching audiences well beyond its existing followers.

Transforming a visionary author into a global thought leader Jeremy Lent has spent years exploring how humanity can build a more sustainable, equitable, and life-affirming civilization. With the publication of Ecocivilization: Making a World that Works for All, Hastings Digital Studios helped elevate his ideas and expand his personal brand to reach a much broader international audience. Our strategy focused on transforming Jeremy’s digital presence, with particular emphasis on his LinkedIn profile, where we worked to establish a more visible, authoritative, and engaging platform for his thought leadership. Through strategic positioning, social media content, audience development, book promotion, and coordinated digital campaigns, we helped connect Jeremy’s work with readers, academics, environmental advocates, business leaders, and changemakers around the world. From important ideas to international recognition The campaign supported Ecocivilization in becoming a bestseller across multiple book categories, including reaching #1 New Release in Environmental Economics. Beyond book sales, the broader objective was to establish Jeremy’s personal brand as a leading voice in the global conversation about sustainability, regenerative economics, and systemic change. His growing digital visibility complemented an international speaking presence, helping connect his ideas to audiences and conversations around the world. The campaign also demonstrated how a book launch can serve as the foundation for an enduring thought leadership platform that continues to generate awareness, engagement, and opportunities long after publication. The result: A stronger, more recognizable personal brand, bestseller recognition, an expanded LinkedIn presence, and greater international visibility for Jeremy’s ideas and work.