Testimonials
Robert Waldinger
Director of Harvard Study of Adult Development | Author of “The Good Life”
Sally Helgesen
Leadership expert | Best-selling author | International speaker
Jeremy Lent
Author, speaker and activist
Dr. Judy Ho
Clinical and forensic neuropsychologist | Professor | Author
Robert E. Siegel
Stanford Graduate School of Business lecturer | Author
Dr. Tom Frieden
President and CEO, Resolve to Save Lives | Former CDC director
Lisa Broderick
CEO & Board Advisor | Co-author, Permanence
Across the publishing world
Latest Projects
The CEO
Nitin Nohria
Drawing on years of work with top executives, Nitin Nohria explores how CEOs set priorities, lead change, and meet the responsibilities of leadership.
Gouged
Lindsay Owens
Lindsay Owens exposes how corporations use hidden fees, surveillance pricing, and algorithms to raise prices, offering consumers a guide to recognizing and resisting these tactics.
Ecocivilization
Jeremy Lent
Jeremy Lent offers a practical vision for a society rooted in ecological principles, showing how we can build a future that serves people and the planet.
What We Do
Audience Development
Build a larger, more engaged audience around your expertise.
Social Media & Content
Turn your ideas into content that connects across platforms.
LinkedIn & Outbound
Reach valuable connections with targeted outreach and audience intelligence.
Video Production
Bring your message to life with compelling video and storytelling.
Newsletters & Substack
Build loyal communities through newsletters people want to read.
Websites & Paid Media
Connect your digital presence with campaigns that reach the right audience.
Who We Serve
Authors & Publishers
Book launches, bestseller campaigns, and long-term platform building.
CEOs & Executives
Executive visibility, thought leadership, and audience growth.
Thought Leaders
Turning expertise into influence, engagement, and opportunities.
Media & Entertainment
Video strategy, content distribution, and digital campaigns.
LinkedLytics: Smarter Audience Growth. Measurable Results.
LinkedLytics is Hastings Digital Studios’ proprietary LinkedIn analytics and audience development platform, designed to turn connections into meaningful business opportunities. The platform tracks audience growth, content performance, engagement, direct messaging (DM) campaigns, outreach activity, and responses—all in one centralized dashboard. With advanced reporting, audience insights, and AI-assisted analytics, LinkedLytics helps us identify valuable connections, measure campaign effectiveness, and continuously optimize LinkedIn strategies to drive visibility, engagement, and growth.
Campaign Highlight: The Formula for Better Health
By Tom Frieden MD, MPH
Book Launch, Digital Marketing & Audience Development
The campaign expanded Dr. Frieden’s digital presence, amplified his public health message, and supported a successful book launch, achieving bestseller status across all Amazon categories.
Big reach. Personal attention.
ABOUT LUKE
Luke Joerger
Owner, Hastings Digital · Director / Producer
Over 30 years in entertainment, digital branding, digital monetization strategy, ROI, and audience development. Experience across large media sales campaigns, digital advertising, music, sports, publishing, video games, fashion, and news. Luke is also a digital media advisor to agencies, marketers, and media companies.
Reach beyond your own channels.
We bring together PR, publishing, and influencer partners to help books get noticed in a crowded marketplace. Our highly engaged social network connects authors and thought leaders with audiences beyond their own channels.
The Formula For Better Health
Hastings brokered a partnership with Read2Rise with over 675,000 Followers driving book sales through Instagram and increasing brand awareness to a new audience both domestic and international.
The Psychology of Leadership
Hastings brokered a partnership with Bookwises with over 300,000 Followers generating high quality crowd sourced content - boosting the post to over 500,000 new accounts and potential buyers.
Great Content & “Massive Reach”
Reach & Exposure BOOKSTAGRAMMER AND BOOKTOK partnerships open the door to entirely new audiences, expanding a brand’s visibility through creators who already have trusted, engaged communities.
Who We Serve
We partner with authors, CEOs, thought leaders, and publishers to build personal digital brands, develop social audiences, and promote books, courses, and services. We help turn expertise into influence and create opportunities for high-value speaking engagements.
Reach. Recognition. Real momentum.
Big audiences. Engaged communities. Campaigns that put important ideas in the spotlight.
20M+
Followers
Across client platforms
200K+
Weekly subscribers
Across our managed newsletter network
1 Billion
Video views
Of video content across platforms
#1
IN HUNDREDS OF AMAZON CATEGORIES
Multiple New York Times & Wall Street Journal bestseller lists.
Our Newsletter: Bibliotech
Stay connected with Hastings Digital. Read Bibliotech, our newsletter on LinkedIn.
FEATURED IN BIBLIOTECH
Dolly: A Branding Masterclass
Luke Joerger explores what Dolly Parton’s unmistakable personal brand can teach us about authenticity, storytelling, and lasting influence.
Our Work
Selected work includes Jeff Immelt, Nitin Nohria, Lindsay Owens, Marshall Goldsmith, and Amerigo. Different voices. One goal: helping important ideas reach more people.
Dr. Tom Frieden
The Formula for Better Health. Practical insights on protecting health and preventing the next pandemic.
Lindsay Owens
Gouged. Lindsay Owens exposes hidden fees, surveillance pricing, and the corporate tactics affecting our wallets.
Nitin Nohria
The CEO. Nitin Nohria explores executive priorities, leading change, and the responsibilities of leadership.
Robert Waldinger
The Good Life. A New York Times bestseller drawing on the longest-running study of happiness. Hastings supports Robert Waldinger’s digital content strategy, LinkedIn newsletter, and Instagram presence, helping his research reach wider audiences.
Unicursal
Unicursal. Dark, redemptive speculative fiction set in a dystopian world shaped by humanity’s worst instincts. Powell’s twisting narrative confronts the costs of progress and an existential threat that feels horrifyingly possible.
Jeremy Lent
Ecocivilization. Jeremy Lent envisions an ecological society that serves both people and the planet.
Robert E. Siegel
The Systems Leader. A national bestseller by Stanford management lecturer Robert E. Siegel. Drawing on extensive research into leading companies, Siegel examines the pressures shaping modern leadership and organizational success.
Sebastién Page
The Psychology of Leadership. T. Rowe Price investment leader Sébastien Page ventures beyond finance to explore psychological research, offering fresh perspectives on how leaders think, make decisions, and inspire others.
Asheesh Advani & Marshall Goldsmith
Modern Achievement. Asheesh Advani and Marshall Goldsmith offer aspiring leaders a fresh approach to personal growth, effective leadership, and meaningful impact in this Wall Street Journal bestseller.
Becoming Coachable
Becoming Coachable. Scott Osman, Jacquelyn Lane, and Marshall Goldsmith explore the power of executive coaching. A Wall Street Journal bestseller that reached #1 in four categories during its release week.
Dr. Judy Ho
The New Rules of Attachment. Dr. Judy Ho is a triple board-certified neuropsychologist, professor, and author. Hastings supports her social media, newsletter, and brand strategy.
Sally Helgesen
How Women Rise. Sally Helgesen and Marshall Goldsmith’s New York Times bestseller offers practical guidance for women advancing their careers. Praised by Tom Peters and Rita McGrath for its grounded leadership insights.
Tiffani Bova
The Experience Mindset. Tiffani Bova’s Wall Street Journal bestseller explores how improving customer and employee experiences together can drive growth, making investment in people a business priority.
Marshall Goldsmith
The Earned Life. Marshall Goldsmith’s New York Times bestseller offers a path toward fulfillment and living without regret. Drawing on his executive coaching experience, Goldsmith explores how to build a life of purpose.
Rita McGrath
Seeing Around Corners. Rita McGrath offers a practical guide to spotting inflection points before they happen and turning disruption into strategic advantage, with a foreword by Clayton Christensen.
Ideas brought to life.
From entertainment and publishing to leadership platforms and digital launches, we turn expertise into compelling content. Our work helps clients market books, courses, and services while developing new ways to engage and monetize their audiences.
The M&M Show
Business thinkers meet leading CEOs in a lively leadership series hosted by Martin Lindstrom and Marshall Goldsmith. The M&M Show brings bold questions, fresh perspectives, and engaging conversations to audiences.
100 Coaches | Strategic Digital Partnership
We help Marshall Goldsmith’s 100 Coaches community amplify influential leadership voices through audience development, social media, LinkedIn outreach, and newsletter growth, supporting books and initiatives that inspire leaders around the world.
AMERIGO | Documentary Film & Digital Campaign
Our Amerigo campaign combined original video, street interviews, and targeted distribution. In 90 days, it generated 1.2M+ YouTube views, nearly 1M TikTok views, and 240K+ Instagram views, supporting the film’s PBS release.
Amazon Partnership with Lisa Loeb
We partnered with Amazon on Lisa Loeb’s Nursery Rhyme Parade! video project, bringing beloved childhood songs to families. Directed by Luke Joerger and produced by Hastings Digital, the videos earned 5M+ views.
Hastings Substack Partnership
We help authors and thought leaders turn expertise into thriving Substack newsletters. From content strategy to audience development, our partnership builds engaged communities and distributes ideas to readers across our managed network.
Hastings Digital & Thinkers50: Elevating the World's Leading Minds
We help thought leaders build visibility within the Thinkers50 ecosystem through strategic positioning, award submissions, book launches, newsletters, and digital campaigns, turning recognition into lasting momentum and stronger connections with global audiences.
Let’s Build Your Audience
Hastings Digital Studios · 786-512-4289 · luke@hastingsdigitalstudios.com
